KIA SPONSORS ELITE GLOBAL SPORTING EVENTS

Most around the world know Kia as the designer and manufacturer of sporty, fun and innovative new Kia cars and SUVs. While this is certainly true, we at Berlin City Kia VT think our readers will be interested to learn a little bit more about the athletic side of Kia.

Now, we’re sure Kia team members excel in athletics in their own fashion. So not to be confused, we are speaking of the support and sponsorship Kia provides some of the largest sporting events in the world. Events like: FIFA World Cup, Australian Open, Rafael Nadal, Archery World Cup and the Kia X Games Asia, to name a few.

Why does Kia have such an interest in supporting the sporting world? For that, Kia marketing has an answer at the ready. “We at Kia wish to share the true spirits of sports with our customers around the world,”1 touts the Kia website. For proof of the commitment between Kia and the athletic world, take the partnership with tennis sensation Rafael Nadal for one example.

Rafael Nadal became a tennis professional at just 16 years old. Originally from Mallorca, Spain, he was coached by his uncle Toni Nadal and won 10 titles in just four years of play. In 2006, the young Spaniard became an acting global brand ambassador for Kia Motors Corporation to help promote Kia’s ‘exciting & enabling’ brand values all over the world.

Rafael’s strength on the court and role as respected global ambassador has produced a noticeable boost for the Kia brand globally. In 2011, Kia Motors Corporation extended the partnership with Rafael through 2015, partly in conjunction with another Kia-sponsored event, the Australian Open.

We at Berlin City Kia VT find many parallels between Kia and the athletes and events the company supports. Both the creation of an groundbreaking new car and elite athletic performance require dedication, hard work, creativity and passion. To learn more about the newest Kia models or to talk shop about Kia sponsorships and initiatives, swing by our showroom at 586 Marshall Ave Williston, VT 05495 or give us a call today, 802-448-5949.