NEW ENGLAND AUTO DEALER GROUP, BERLIN CITY AUTO, ANNOUNCES THEIR ‘EASY’ PHILOSOPHY

4/22/13 – Berlin City Auto Group launches its new brand expression, Berlin City = easy. It’s a simple expression that says a lot – it promises a customer experience that is no fuss, smooth, transparent… easy.

They understand the New England culture of embracing the simpler things in life and it reflects in the way they do business.

“Maine, Vermont and New Hampshire are places of simplicity, quiet and simple values. They’re easy and enjoyable places to live in. So, when exploring how we can best express what makes us special as an automotive group, the word that kept coming up is “easy.” We make it easy on our customers, we’re easy-going and offer a no hassle car buying experience.” said Yegor Malinovskii, President of Operations for Berlin City Auto Group.

Less really is more and Berlin City is all about making the car buying experience easier.

They are the easiest place to shop, explore, learn and get help. They’re laid-back, knowledgeable, passionate about customer satisfaction, and not just because it’s expected, but because that’s what New England represents: neighbors taking care of neighbors and doing it in a way that is humble, decent and authentic.

“Getting to the place where we can express our culture in just a word is the outcome of many years of hard work by our employees who have helped shape Berlin City into the great place it is today – the easiest place to shop and service a car in the region”, Yegor added.

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